MILLBRAE STATION SELF STORAGE
Draw more attention to your property with an updated look!
The Challenge
In June of 2005, we were approached to manage an 800-unit self storage facility in Millbrae. There were serious operational challenges, among them an economic occupancy of around 50%, a temporary and ineffective on-site staff, no drive-by visibility, deferred maintenance, and very poor accounting controls.
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The Solution
The owner had just acquired the property based on its great upside potential. But he recognized he needed the right people to make it happen. Schmitt & Co put together a team including not only its own staff but also a competent and creative contractor, an excellent graphics designer and others as needed. The property received a total makeover including a major physical upgrade, a new name, a new logo, and a new and very competent on-site staff.
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The Result
Within six months of completing the site’s makeover, revenues increased by over 35%.